Sloomoo Institute NYC

382 reviews across 2 activities

475 Broadway, New York, NY 10013
(888) 718-4253


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Editor’s Tip
Sloomoo comes from a funny thing slimers do on social media, where they say,“replace the vowels of your name with ‘oo’ and that is your slime name.” Slime = Sloomoo!

About Sloomoo Institute NYC
Sloomoo Institute celebrates joy through sensory play. The mission: embrace the power of #satisfying through vivid color, the sense of scent, tactile compounds, and captivating visuals and sounds.

Sloomoo Institute launched in October of 2019 with an interactive 12,000 square-foot experiential space in SoHo, NYC, where hand-crafted, artisanal slime (think dozens of textures and the most delicious scents), soothing ASMR, and wondrous delights converge with glossy, sophisticated design and contemporary art.

Explore. Indulge. Play.

Sloomoo immerses you in a transformative world of touch, sound, scent, and sight. A mix of science and magic, the space is full of compounds from slime to kinetic sand to new innovations that entertain, soothe and surprise, otherworldly CGI videos, kaleidoscopic glow-in-the-dark moments, a 150-foot DIY bar to design your own slime (there are 4,320,000 unique combinations), and more. Every element of the experience was created to awaken your spirit with creative fun.

It is best to wear comfortable, casual clothes (you may get messy, so this is not an environment for your best threads and shirts with sleeves that easily roll up are key).

The perfect spot for families!
Sloomoo Institute NYC

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No upcoming drop-in sessions.